Manufacturing for One: Meiyume Develops New Manufacturing System For Bespoke Products Beauty
Meiyume's supply chain has been quickly adapting to support brands to meet the demand for more personalized products.
Hong Kong, China 20 July 2021 – Meiyume, a one-stop-shop partner of product and retail solutions for the beauty industry, has developed a complete manufacturing system for mixing and filling liquid personal care products to meet the increasing demand for personalization from indie start-ups to global brands. The system delivers small batches of made-to-order formulations that can be tailored based on the preferred active ingredients, fragrances and even colours.
With its innovative technology, long runs of liquid beauty products such as shampoo and shower gel can be replaced with shorter production runs with varying degrees of customization. For a quick launch, customers can access Meiyume’s existing library of 60 ready-to-go formulas and packaging with turnaround times of 5-7 days from order placement to delivery once set up. For customers interested in co-developing a turnkey ‘MOQ of 1’ concept, they can select their preferred active ingredients, fragrances, and colours, unlocking hundreds and thousands of possible formulations which can be paired with Meiyume’s ready-to-go packaging solutions.
“The one-size-fits-all approach has given way to the ultra-personalization model in beauty. With our new offering, we can add in different elements that resonate with your brand identity, and packaging finishes to give your products a bespoke touch. What you get is an end product that is perceived as more sophisticated and valuable, and that creates greater customer stickiness,” said Chin Wooi Cheang, Executive Director of Global Manufacturing Operations at Meiyume.
As an organization that strives to empower beauty for the future, Meiyume continues to upgrade all of their global manufacturing sites to offer flexible options for highly personalized production, utilizing technology to help customers fulfill their needs.
In the Press:
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