US Market Trends (2024-2025)
Meiyume’s Spotlight Trend Report
October 2024 –
The beauty and personal care industry in the US is witnessing remarkable growth, fueled by consumers’ increasing awareness of skin health and a rising appetite for multifunctional products. This dynamic market is shaped by key trends, such as the demand for innovative skincare solutions that combine effectiveness with convenience, as well as an emphasis on products that elevate overall well-being and sensory experiences. As these trends evolve, brands face the challenge of adapting their offerings to align with shifting consumer preferences. Embracing this transformation is essential for staying competitive in a vibrant marketplace.
The US Market, at a Glance
- The beauty and personal care market overall has reached a current value of $109.7 billion, with a year-on-year growth of 7.7%, driven by strong performances in the sun care, skin care, and hair care categories.
- Skin care has the largest market size, with a current value of $27.8 billion.
- As US consumers become increasingly aware of the long-term effects of sun exposure, the sun care category is experiencing the fastest growth, with a forecasted compound annual growth rate (CAGR) of 5.3%.
3 Key Micro Trends to Watch
- Dermocosmetics: Rich in powerful active ingredients and backed by clinical research, this trend amplifies the effects of cosmetic treatments while addressing skin concerns such as brightening and anti-aging for both immediate and lasting results. Moreover, the dermocosmetic movement redefines packaging with innovative metal applicators that double as multifunctional skincare tools, ensuring maximum efficiency and precise application with every use.
- Hybrid Beauty & Personal Care: In the face of economic challenges, US consumers are increasingly seeking makeup, body, and hair care products that blend skincare benefits with active ingredients to enhance the skin’s appearance. This trend not only underscores the effectiveness of formulations but also provides cost-effective solutions, ensuring that high-quality skincare is accessible to everyone.
- Neuro Glow: Blending beauty and wellness through sensory experiences enhances consumers’ well-being by uplifting the mind and promoting healthier skin. In line with the wellness trend, product packaging designs feature textured patterns and finishes that mimic natural materials like stone or wood, offering both sensory enjoyment and ease of opening.
Unlock Your Brand’s Potential with Meiyume
At Meiyume, we are dedicated to offering customized packaging solutions and comprehensive beauty manufacturing services, all supported by our extensive industry expertise. By leveraging advanced data analysis, we continuously innovate and refine our products to meet the unique needs of beauty brands, helping to turn their visions into reality.
To learn more about how these trends are shaping the future of beauty, contact us at marketing@meiyume.com for our full trend report. Stay connected with Meiyume for more updates and insights that can help boost your brand’s success.